Most Americans eat food which is kosher every day, but chances are they are not aware of it. Take a walk down the aisle of any supermarket and you will see that Kosher symbols appears on an ever-growing list of America’s kosher certified foods. Over $150 billion of Kosher certified products are consumed annually, and spending continues to rise dramatically.
The KSA logo has become an increasingly important marketing device, which generates additional revenues by expanding the size of your available market. KSA certification gives a product a competitive edge that makes it sell faster, thus causing supermarkets to favor brands with certification. In addition, that means that KSA certification can lead to an increase in a company’s private label business.
There is clear evidence that a Kosher symbol boosts market share, that a Kosher product can win more favorable shelf space, and that when positioned next to a competing Non-Kosher brand, a Kosher product will do better by 20%. This data has remained constant even in smaller cities, far from cities with heavy concentrations of Kosher consumers. (Source: Integrated Marketing Communications.)
Over the past Forty years, the demand for Kosher-certified products has increased dramatically and Kosher is currently one of the hottest food trends. Steady and demonstrable growth over the last decade has led to an exponential rise in the numbers of products now available to the Kosher consumer.
Market studies repeatedly indicate that even the non-Jewish consumer, when given the choice, will express a distinct preference for Kosher certified products. They regard the Kosher symbol as a sign of quality- a ‘Good-Housekeeping Seal’.
Developing a Kosher program is an investment your company makes in order to increase market reach and share. We are ready to support you in any way we can to achieve your goals.
You may be asked by others, “Can you afford to Go Kosher”? In truth, can you afford not to?
